This Blog looks at the "state of play" of reviews as they pertain to Local Search.
Regarding people reviewing restaurants and other local businesses, Yelp has thrived. In March, 2008, it had 3.3 million users, according to comScore, up 87 percent from a year earlier.
Citysearch is still the largest with 16.2 million users.
What Yelp did differently was spend most of its energy attracting a small group of fanatic reviewers, rather than use professional reviews, as is done on Citysearch.
Instead, it built the site to motivate people through the praise their reviews receive from others.
Yelp is said to about the reviewing experience, like a blog with a bit of structure.
Currently, www.USA-Local-Search.com does not include reviews. We are monitoring this issue and watching to see how reviews develop, what legal exposure there is and if alternatives, like social media may not be a better approach.
Best
Monte Huebsch - CEO and the Google "Guru".
Thursday, April 17, 2008
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