Nielsen Online reports, from an online survey of 1,300 online shoppers, that USA consumers will move more of their gift buying online over the holiday season due to the convenience, time efficiency and price benefits.
Convenience was very important, with 76% referring to the ability to shop 24/7, and 76% saying that the time saving in online shopping was a motivation.
53% of consumers surveyed said that price was also a major factor in buying online this year, compared to 45% who said that last year.
41% said that an increasing proportion of holiday spending will be done online, compared to 39% last year.
36% said that they would spend the majority of their holiday gift budget online, compared to 32% a year ago.
Toys, video games and books are the top three categories for this year’s online gift purchases with Amazon, Barnes and Noble and Wal-Mart the main online retailers being used.
The survey predicts that online holiday sales will increase from last year at about 10%, which is the smallest yearly increase to date.
Convenience is the main driving force for most consumers, as opposed to price, however comparison shopping for higher priced products will be important.
So even though the depressed economic conditions will dampen retail sales expectations, the expansion of online shopping continues, although at a lower rate of growth.
We assist with our USA Online Business Directory, which has 10 million businesses listed and provides them with qualified prospects at no cost to them.
Wednesday, November 19, 2008
Monday, November 17, 2008
Google increases its USA search result market share and introduces voice search on Apple iPhones
Hitwise reports that in October 2008 Google accounted for 71.7% of all USA Web searches, an increase from 71.2% in September and up from 64.5% in October 2007.
Yahoo had a drop in search market share from 18.1% in September to 17.7% in October.
Microsoft increased its search market share from 5.34% in September to 5.4% in October. However, a year ago, Microsoft had a 7.4% of the search market.
Ask.com had its search market share reduced from 3.6% in September to 3.5% in October. A year ago Ask.com had 4.8% of online search.
In addition to Google’s improved search market share results, the New York Times reports that Google is about to launch an online voice search application for Apple's mobile phone.
The free iPhone application is Google's initial venture into voice based internet search.
Microsoft and Yahoo already let Smartphone users search the web with spoken queries.
As Google’s search market share continues to grow, the 10 million businesses listed on our USA Online Local Search Business Directory benefit from the extensive listing we have on Google, and the prospects are provided to them at no cost,
Yahoo had a drop in search market share from 18.1% in September to 17.7% in October.
Microsoft increased its search market share from 5.34% in September to 5.4% in October. However, a year ago, Microsoft had a 7.4% of the search market.
Ask.com had its search market share reduced from 3.6% in September to 3.5% in October. A year ago Ask.com had 4.8% of online search.
In addition to Google’s improved search market share results, the New York Times reports that Google is about to launch an online voice search application for Apple's mobile phone.
The free iPhone application is Google's initial venture into voice based internet search.
Microsoft and Yahoo already let Smartphone users search the web with spoken queries.
As Google’s search market share continues to grow, the 10 million businesses listed on our USA Online Local Search Business Directory benefit from the extensive listing we have on Google, and the prospects are provided to them at no cost,
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