Google’s USA share of search traffic continues to grow

Comscore reports that Google now has almost two thirds of USA search enquiries.

At the end of August, Google had a 63% share of the USA search traffic, an increase of 1.1% for the month. Google had 7.4 billion of the 11.7 billion USA searches in August.

Yahoo’s share of the USA search market fell .9%, to 19.6% with 2.3 billion searches.

Microsoft’s share fell .6% to 8.3%, with 977 million searches.

Ask Network had a .3% increase to 4.8% and AOL increased .1% to 4.3%.

So Google’s continued increase in search market share, with the increased advertising revenue that goes with that, means that Google’s position in the on-going competition with Microsoft is progressively more dominant.

It’s recently been suggested that the most profitable solution for Microsoft would be to have Google serve the ads on the Microsoft search results. Of course, this is highly unlikely.

The strength of Google’s search results is great for our 10 million clients who are listed in our USA Online Business Directory, which has a large number of pages indexed on Google, and which provides prospects to those businesses with zero cost involved.