Google’s value as a brand grows the fastest

Interbrand reports that Google's brand value has risen by 43% in the past year to $25.6 billion, from twentieth place last year to tenth this year.

Interbrand values brands by taking into account revenue forecasts, market research and brand risk analysis, which includes customer loyalty.

Coca Cola is number one, valued at $66.6 billion,

IBM is number two, valued at $59 billion,

Microsoft is third, also valued at $59 billion,

GE is fourth, valued at $53 billion,

Nokia is fifth, valued at $35 billion,

Toyota is sixth, valued at $34 billion,

Intel is seventh, valued at $31.2 billion,

McDonald’s is eighth, valued at $31 billion, and

Disney is ninth, valued at $29.2 billion.

As Google becomes intimately incorporated in consumer’s lives, particularly by their use of the Google search facility, the brand valuation can be expected to continue to increase.

So the 10 million businesses listed in our USA Online Local Search Business Directory enjoy this rise in Google’s popularity, since they receive qualified prospects via the directory’s extensive Google listing, with zero cost for the business.