Online advertisers in the USA are focusing on Local Search to secure offline sales

Borrell Associates reports that Local online advertising in the USA is predicted to grow 48% to $12.6 billion in 2008.

Marchex reports that 73% of national advertisers in the USA who sell products or services through local outlets do digital or online marketing and 50% said they were doing local online targeting.

However, 45% of these said they did not use different tactics for different local markets.

50% of marketers are trying a number of different local sources, but managing the campaigns and generating volume are difficult.

While 47% reported that 25% of their in store sales were a result of their online marketing, measuring the return on Investment and tracking the online prospects to sales was difficult.

Paid search produces 30% of the consumers’ local business information, and print directories provide 31%. Internet Yellow Page sites, local search sites and cell phone marketing account produce 31%.

So the importance of online local search to generate off line sales is being recognised and substantial advertising funds are being invested to get results.

Our USA Online Local Search Business Directory, with 10 million businesses listed, is at the cutting edge of this development, with substantial pages indexed on Google, and providing prospects to the businesses with nil cost to them.