A survey for Citibank Small Business by GFK Roper of 500 small U.S. firms reports that 75% of them do not use Facebook, Twitter or LinkedIn to find prospects for their businesses.
86% do not use social networking sites to get business information and only 10% have used them to find business advice.
42% have used their websites substantially to get business prospects and new business.
19% of the small firms said they were advertising more due to the economic slowdown, 41% were doing the same level of advertising, and 38% were doing less.
28% said they were using email and 25% were advertising online to attract new sales.
Hitwise reports that Facebook has 56% of social network traffic, MySpace has 30% and the next best has less than 3%. Facebook had a 200% increase in user numbers compared to a year ago.
However, U.S. users spend an average visit of 26 minutes on MySpace and slightly less, 23 minutes, on Facebook.
In the search field, Google still dominates with 64% of U.S. searches, with Yahoo having 19% and Microsoft having 9%.
As more business searches are done online, at the expense of old media, particularly the print phone books, we help small U.S. firms by delivering qualified prospects to them from our Local Search facility in our U.S. Business Directory with no cost to them. We have over 10 million firms listed in our directory and most are small businesses.
Monte Huebsch, CEO
86% do not use social networking sites to get business information and only 10% have used them to find business advice.
42% have used their websites substantially to get business prospects and new business.
19% of the small firms said they were advertising more due to the economic slowdown, 41% were doing the same level of advertising, and 38% were doing less.
28% said they were using email and 25% were advertising online to attract new sales.
Hitwise reports that Facebook has 56% of social network traffic, MySpace has 30% and the next best has less than 3%. Facebook had a 200% increase in user numbers compared to a year ago.
However, U.S. users spend an average visit of 26 minutes on MySpace and slightly less, 23 minutes, on Facebook.
In the search field, Google still dominates with 64% of U.S. searches, with Yahoo having 19% and Microsoft having 9%.
As more business searches are done online, at the expense of old media, particularly the print phone books, we help small U.S. firms by delivering qualified prospects to them from our Local Search facility in our U.S. Business Directory with no cost to them. We have over 10 million firms listed in our directory and most are small businesses.
Monte Huebsch, CEO
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