The Audit Bureau of Circulations reports that the average weekday circulation of 400 daily papers reduced by over 10% to 30.4 million for the 6 months to the end of September. This was more than the 7% reduction in the previous 6 months.
Readers are moving from print to online to access news and the online versions of the newspapers are not producing sufficient advertising income to replace the loss of revenue from their print products.
While some newspapers are now trying various methods to get web users to pay for their information, this is generally not succeeding.
The consulting firm Outsell Inc. reports that the reduction of content and the increasing of price for both single papers and home delivery have contributed to the decline in readers. They also say that 90 papers have stopped publishing at least one day a week and many have reduced delivery to subscribers in small, remote communities.
The Wall Street Journal, with 2 million subscribers, is now the largest selling daily paper, replacing USA Today, which fell 17% to 1.9 million.
The New York Times was number three, having fallen 7% in the six monthly period, the Los Angeles Times was fourth, down 11%. and the Washington Post was number five, having fallen 6%.
Smaller local newspapers are doing better because the local events they report are usually not available online.
The movement from print to online seems to be a permanent trend, making it very difficult for many well established newspapers to continue to trade profitably.
The switch to online also applies to finding businesses and our Local Search facility in our US Local Directory helps in that regard. We send prospects to the 10 million businesses listed in our directory with no cost to them.
Monte Huebsch, CEO
Readers are moving from print to online to access news and the online versions of the newspapers are not producing sufficient advertising income to replace the loss of revenue from their print products.
While some newspapers are now trying various methods to get web users to pay for their information, this is generally not succeeding.
The consulting firm Outsell Inc. reports that the reduction of content and the increasing of price for both single papers and home delivery have contributed to the decline in readers. They also say that 90 papers have stopped publishing at least one day a week and many have reduced delivery to subscribers in small, remote communities.
The Wall Street Journal, with 2 million subscribers, is now the largest selling daily paper, replacing USA Today, which fell 17% to 1.9 million.
The New York Times was number three, having fallen 7% in the six monthly period, the Los Angeles Times was fourth, down 11%. and the Washington Post was number five, having fallen 6%.
Smaller local newspapers are doing better because the local events they report are usually not available online.
The movement from print to online seems to be a permanent trend, making it very difficult for many well established newspapers to continue to trade profitably.
The switch to online also applies to finding businesses and our Local Search facility in our US Local Directory helps in that regard. We send prospects to the 10 million businesses listed in our directory with no cost to them.
Monte Huebsch, CEO
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