Local Search growth with Video Ads

The Kelsey Group http://www.kelseygroup.com/ says that U.S.A local search online video ad revenues will increase from US$10.9 million in 2007 to US$1.5 billion the end of 2012, a compound annual growth rate of 167.8 percent.

Kelsey anticipates that video ad products will command 11.6 percent of the online advertising budgets of SME businesses by 2012.

Kelsey says 62 percent of consumers surveyed said they had seen an online video ad, an increase from 59 percent in 2007.

Of those consumers, 47 percent went to a web site, 19 percent requested information, 18 percent went to a store, and 16 percent made a purchase.

Our local search business directory at USA Local Search is monetised using Google AdSense. We are now including images ads and with Google's new Ad Serving platform, we are making changes to accommodate "rich media ads" including video.

We have taken the advice of the Kelsey research so we stay current with internet user trends and reality.

Monte Huebsch CEO

Projections for local search advertising growth

According to the Kelsey Group, http://www.kelseygroup.com/ , local search, will grow from US$33 USD billion in 2007 to US$41 USD billion globally in 2012.

Interactive segments will drive much of the industry's growth.

Print will be an important source of leads for small businesses, but a multiplatform business model is emerging and the historically print based industry is now immersed in the new media revolution.

At USA-Local-Search.com we monetise the site using Google's AdSense. Our revenue grows in a direct proportion to the amount of users to the site. As the user population grows, so does our revenue. This is a sustainable and obvious approach in the web 2.0 environment.

Monte Huebsch CEO and aka "the Google Guru".