The Kelsey Group http://www.kelseygroup.com/ says that U.S.A local search online video ad revenues will increase from US$10.9 million in 2007 to US$1.5 billion the end of 2012, a compound annual growth rate of 167.8 percent.
Kelsey anticipates that video ad products will command 11.6 percent of the online advertising budgets of SME businesses by 2012.
Kelsey says 62 percent of consumers surveyed said they had seen an online video ad, an increase from 59 percent in 2007.
Of those consumers, 47 percent went to a web site, 19 percent requested information, 18 percent went to a store, and 16 percent made a purchase.
Our local search business directory at USA Local Search is monetised using Google AdSense. We are now including images ads and with Google's new Ad Serving platform, we are making changes to accommodate "rich media ads" including video.
We have taken the advice of the Kelsey research so we stay current with internet user trends and reality.
Monte Huebsch CEO
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