The size of the World Wide Web and the aggressive competition in the USA for market share of search advertising

In 1998 Google had twenty-six million web pages indexed, in 2000, one billion pages indexed, and today one trillion web pages, that is, one thousand million web pages that have been identified by Google.

They are not all indexed since they are not all unique web pages. There is a great deal of duplicate content, but the one trillion pages is after deleting exact duplicates, although many of the balance are very similar.

So obviously, the Google index is very comprehensive.

Search advertising is the prize and Google currently has the bulk of the search market and the advertising that goes with that enviable position.

To compete with Google, Microsoft, the number three search engine in the USA, plans to spend at least $2.5 billion a year for the next few years.

EMarketer says that online ad sales will double to $51 billion in the USA by 2012, so it’s a huge online advertising market that will be shared.

Our USA Local Search Business Directory is a 100% free service for over 10 million USA businesses, and is being progressively indexed on Google so their products and services can be found by consumers on the Google organic search results.

If a business can’t be found easily online, its future is thought to be very limited.