Efficient Frontier Inc. reports that Google’s Adwords rate increased by 13.8% in the second quarter of 2008 compared to the second quarter of 2007. The rate increased 5.6% for Microsoft Live Search and reduced by 7.3% for Yahoo.
For every new dollar spent on search advertising in the second quarter of 2008 compared to the second quarter 2007, Google took in $1.10, Yahoo Inc. lost 9 cents and Microsoft Live Search lost 1 cent.
Google secured 77.4% of total search engine spending in the second quarter of 2008, an increase of 2 percentage points over the previous year. Yahoo lost nearly 2 percentage points, with 17.8% of total spend while Microsoft Live Search remained at 4.8%.
The continuing increase in the cost of Adwords is a reflection of the desirable and competitive aspects of being found on the first page of Google searches.
This makes our USA Local Business Directory very valuable for businesses, as it observes the web 2.0 principle of being completely free of charge.
It is indexed on 440,000 pages of Google, enabling businesses to be found, at no cost to them, in the Google organic search results, which produce 8.9 times the number of clicks that occur on the sponsored links.
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