The depressed USA economic conditions reduce the growth rate of e-commerce

ComScore reports E-commerce sales for the first half 2008 were $106 billion, a growth rate of 12%, down from growth of 17% for 2007 and from 20% for 2006.

43% of those surveyed spent less on music, movies and video, 61% spent less on entertainment, 57% spent less on vacations and 53% reduced their spending on automotive expenses. 38% spent less on home improvement and 32% outlaid less on health and beauty.

Online sales of music, movies and video were reduced by 20% in the second quarter of 2008, compared to a year earlier.

Consumer spending online is now 50% with solely online businesses and 50% with retailers with an online presence.

So online businesses are generally experiencing growth rate reduction, due to the generally depressed economic conditions, and small businesses are particularly affected.

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