Local Search is in the USA increasingly being done on mobile devices

CYIA reports that more than 70% of people in the USA now have a mobile phone.

M Metrics reports that 14% of mobile phone users received SMS adverts last year.

eMarketer reports that advertisers in the USA spent 3% of total ad spending on mobile devices, an amount of $4.8 billion last year. That amount is expected to grow to 12% in 2011.

More than 10% of mobile searches are for local businesses and restaurants are the most searched.

As Google moves more seriously into the mobile search space our USA Directory for Local Search , which has substantial indexing in Google, is proving very successful, with over 10 million businesses listed, and the searches are 100% free for those businesses.