The Kelsey Group predicted in March 2008 that USA print business directory revenue, would decrease from $14.2 billion in 2007 to $12.3 billion in 2012.
At the same time, Internet business directory revenue would increase from $899 million to $2.6 billion, a compound annual growth rate of 23.7%.
The Kelsey Group study says that while online is growing quickly; the current share of local search is about 50/50 with the print alternative. 14% of users looking for local business information used a print phone book, while 14% first used an Internet site.
Mobile online search for local businesses is seen as a driving force in moving more users from print to online, since the enquiry can be answered immediately and with Apple’s iphone, it’s only one click to make the phone call to the business.
Our USA Business Directory has been configured to run on Apple’s iphone, which means that the 10 million businesses listed, who are sent the prospects without cost, will benefit further from this usage trend.
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