The Internet Advertising Bureau reports that spending for online prospect generation grew to more than $1.3 billion in 2006, which is a 73% increase in one year, making it the fastest-growing segment of online advertising spending.
Paramore Redd Online Marketing, says almost any company selling a consumer product can benefit, by building a database of prospects whom they then can approach via e-mail.
They say that online prospect generation works best if your product or service costs $1,000 or more and this has worked well in travel, medical services and publishing.
A prompt response is essential to making this work.
The internet has made possible the widespread use of New Sell, which is where a prospect approaches a business rather than the other way around.
This changes the psychology of the sale; particularly in these times of market hardened prospects who are conditioned to reject unsolicited approaches.
So the prospects delivered to the 10 million businesses listed in our USA Business Directory are greatly appreciated, and in keeping with the web 2.0 model, there is no cost for the businesses.
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